Douvris Martial Arts

Overview

Douvris is a martial arts brand with deep roots and multiple locations across the Ottawa region. Their growth was outpacing a fragmented, aging web presence — a tangled user flow that made it hard for prospects to find the right location and harder still to measure where new students were coming from.

Approach

We started with our Authority Engine™ package: a ground-up rebuild designed to give Douvris one cohesive, modern web experience. From there the engagement grew into a Growth Engine™ retainer — turning the new site into a measurable acquisition system, not just a brochure.

Challenges

The build was substantial — a 15+ page architecture that had to feel simple to navigate despite its size. The real challenge was twofold: collapse a complicated user flow into a single, intuitive journey, and make paid traffic measurable at the level that matters to a multi-location brand — per location, per dollar.

Solutions

We rebuilt the entire site from the ground up on Nuxt 4 and Sanity, with Resend powering forms and transactional email. We simplified the user flow into one cohesive experience — fast, on brand, and easy to manage — so every page pulls in the same direction.

Then we built dedicated landing pages for all 10 locations, each engineered as a marketing funnel for paid traffic — a focused, conversion-first entry point built to turn ad clicks into booked trials.

Because each location runs its own funnel, Douvris now has precise analytics on their ad spend — clear attribution showing which locations and which campaigns are actually driving students, so budget follows performance.

What began as an Authority Engine™ build became an ongoing Growth Engine™ retainer — a system 982studios continues to run and optimize, keeping the site, the funnels, and the paid media working together month after month.